1. What are cookies?
2. What are pixels?
3. What cookies are used on this website?
4. The Facebook pixel
5. Advertising cookies Yell uses on our business partner websites
6. Cookie consent
7. Third party cookies
8. How can I reject or opt out of receiving cookies?
What are cookies?
A cookie is a small text file that is downloaded on to your computer, tablet or smartphone when you access our website. It allows our website to recognise your device and store some information about your preferences and past actions.
What are pixels?
A tracking pixel is a small piece of code containing an image that is placed on a webpage you visit that is used among other things to target and/ or remarket ads. When employed as a targeting or remarketing tool, the information is collected in an anonymous cookie, which is then used by our advertising to display targeted advertisements to select individuals. For example, if you visited our website searching for florists, you may be served a special offer advertisement from a flower shop when you visit Facebook, Twitter, or another website later on.
What cookies are used on this website?
The cookies we and our business partners use on this website are broadly grouped into the following categories:
|Type of cookies||Example||Details|
|Strictly necessary||N/A||These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log in to secure areas of our website, use a shopping cart, or to allow communication between your browser and the website.|
|Performance||Omniture||We use analytical cookies to help us understand how users engage with our website. An example is counting the number of visitors and to see how many visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.|
Our ‘Floodlight’ cookie allows us to track and report on the actions of users who visit our site after viewing or clicking on one of our ads.
Our ‘writeReview’ cookie allows us to recognise that a user is logged in in order to leave a review.
The Facebook pixel
|Type of pixel||Example||Details|
|Our website uses the Facebook pixel to tailor the advertising you see on Facebook to relevant products, services, businesses or causes you may be interested in based on your searches on Yell.com.|
Advertising cookies Yell uses on our business partner websites
Third party cookies
|Third party||Type of cookie||More information and how to opt out|
|Adobe / Omniture||Performance
Omniture provides anonymised data about the visits made to our website and allows us to test and evaluate the best ways to present out website to our users.
Google provides anonymised data about the visits made to our website.
Google also stores cookies which allow the “Google +” social sharing functionality.
Facebook stores cookies which allow the Facebook “Like” social sharing functionality but only if you click on the Facebook “Like” button on our website or log in to Yell using your Facebook account.
Our website uses pixels from Facebook to tailor the advertising you see on Facebook to relevant products, services, businesses or causes you may be interested in based on your searches on Yell.com.
How can I reject or opt out of receiving cookies?
If you have previously consented to us storing cookies on your machine but then change your mind, you can do the following:
- delete the cookies from your browser. Most browsers also allow you to prevent all or some cookies being stored on your machine in the future. For more information on how to delete or disable cookies from your browser please use the “help” function within your browser or alternatively visit allaboutcookies.org; and/or
- if you only want to reject some or all of the third party cookies you will need to visit the relevant third party’s website directly to manage cookies stored on your machine by them.
Please be aware that disabling cookies may impact the functionality of this website.
We can’t always control third party cookies stored on your machine from our website and setting your cookie preferences with us will not stop those third party cookies from being stored on your machine, you must manage these cookies directly with the relevant third party, please see our “Third Party Cookies” section below for more information.
We may update this policy from time to time so you may want to check it each time you visit our website. We last changed this policy on 20 March 2019.